麦肯锡公司顾问芭芭拉•明托经典名作图解版！
完全图解：一个主题一张图，一目了然！
化繁为简：75个主题，轻松学习复杂原理！

Graphic version of Barbara Minto the consultant of McKinsey!
Very clear: each topic has a vivid picture!
Very simple: you can learn 75 topics in a light mood!

金字塔原理介绍了一种处理写作中文笔不清的新方法。思考和写作其实是一码事，写作的过程就是思维的过程。一旦掌握了这个原理，相信读者会很快成为出色的思想建筑师。商业人士、学界人士、记者、律师、教师、学生乃至医生，只要你在日常工作中需要与人沟通，这本书就会让你的想法很快付诸实践。

The pyramid principles mark a new approach to solve the problem of depicting something without talking clearly about your opinion. Meditation is as important as composition. Similarly, the process of meditation is the process of composition. Therefore, this book will help yourto apply ideas to any circumstance as long as you need to communicate with others during your work.

王友龙，先后从事过企划、广告与营销等工作。在十余年的工作生涯中，对于从数据搜集分析到企划提案的整个流程都有深刻的理解与体会。具备独特观察力与理论建构力，擅长数据的比对分析与管理按图式图解的绘制，著有多本图解书。

The author has taken up as corporation planning, advertisement and marketing. During his more ten years’ work, he has a profound understanding from the statistical collection to analyzing. Besides, he has a particular observation and theory construction, and being good at making comparisons between different statistics.