1936年出版的《人性的弱点》(How To Win Friends And Influence People)一书，卡内基(Dale Carnegie)在各章节中提出的许多论点，至今影响超过半世纪。这数十年间大众传播媒介的发展，是当时的卡内基无法预料，然而那些不变的原则至今依然受用！

卡耐基手稿精华+卡耐基机构新增经典案例；
具有最贴近当今现实社会的指导意义，更加适合21世纪的读者

This grandfather of all people-skills books was first published in 1937. It was an overnight hit, eventually selling 15 million copies. How to Win Friends and Influence People is just as useful today as it was when it was first published, because Dale Carnegie had an understanding of human nature that will never be outdated. Financial success, Carnegie believed, is due 15 percent to professional knowledge and 85 percent to "the ability to express ideas, to assume leadership, and to arouse enthusiasm among people." He teaches these skills through underlying principles of dealing with people so that they feel important and appreciated. He also emphasizes fundamental techniques for handling people without making them feel manipulated.

Carnegie says you can make someone want to do what you want them to by seeing the situation from the other person's point of view and "arousing in the other person an eager want." You learn how to make people like you, win people over to your way of thinking, and change people without causing offense or arousing resentment. For instance, "let the other person feel that the idea is his or hers," and "talk about your own mistakes before criticizing the other person."

该书汇集了卡耐基的思想精华和最激动人心的内容，是作者最成功的励志经典，出版后立即获得了广大读者的欢迎，成为西方世界最持久的人文畅销书。无数读者通过阅读和实践书中介绍的各种方法，不仅走出困境，有的还成为世人仰慕的杰出人士。只要不断研读本书，相信你也可以发掘自己的无穷潜力，创造辉煌的人生。

The book includes the most inspiring contents of Carnegie with a high popularity among readers. Therefore, it becomes the best seller before long. Since its originalpublication in 1936, his timeless classic How to Win Friends & Influence People has gone on to sell 15 million copies. Now, introducing new readers to Carnegie’s words of wisdom, comes How to Win Friends & Influence People in the Digital Age, a new guide for a new era.

戴尔•卡耐基（Dale Carnegie，1888～1955)，美国现代成人教育之父，美国著名的人际关系学大师，西方现代人际关系教育的奠基人。美国人戴尔•卡耐基利用大量普通人不断努力取得成功的故事，通过演讲和书唤起无数陷入迷惘者的斗志，激励他们取得辉煌的成功。他在1912年创立卡内基训练班，以教导人们人际沟通及处理压力的技巧。他被誉为是20世纪最伟大的心灵导师和成功学大师，其在1936年出版的著作《人性的弱点》，70年来始终被西方世界视为社交技巧的圣经之一。

Dale Breckenridge Carnegie was an American writer and lecturer and the developer of famous courses in self-improvement, salesmanship, corporate training, public speaking, and interpersonal skills. Born into poverty on a farm in Missouri, he was the author of How to Win Friends and Influence People (1936), a massive bestseller that remains popular today. Published in 1936, How to Win Friends and Influence People is still a popular book in business and Business Communication skills. Dale Carnegie's four part book is packed with advice to create success in
business and personal lives. How to Win Friends and Influence People is a tool used in Dale Carnegie Training and includes the following parts:
1. Part One: Fundamental Techniques in Handling People
2. Part Two: Six Ways to Make People Like You
3. Part Three: How to Win People to Your Way of Thinking
4. Part Four: Be a Leader - How to Change People Without Giving Offense or Arousing Resentment